Hi, I’m SAM. I’ve spent my career realizing that most business advice is designed to keep you busy, not necessarily profitable.

I’m a firm believer that the most successful businesses aren't the ones with the loudest marketing, but the ones that take the best care of their people.

I created these weekly trainings to give you a space to breathe, simplify, and focus on what actually moves the needle: your relationships.

I’m here to help you make retention the most rewarding (and simplest) part of your business.